Cookie Policy

What Are Cookies and Similar Technologies:

• Cookies:
• Definition:Cookies are small text files placed on your device by websites to uniquely identify your browser or store information and settings.
• Purpose:Cookies help us personalize your experience, facilitate seamless navigation, enable essential site functions, and analyze how our Services are used. They also assist in delivering relevant content and advertisements.
• Local Storage:
• Definition:A technology similar to cookies, local storage allows websites to store larger amounts of data directly on your device.
• Purpose:Unlike cookies, which are limited in size, local storage can hold more substantial data such as application-specific settings, allowing for richer and more responsive user experiences.
• Web Beacons:
• Definition:Also known as pixel tags or clear GIFs, web beacons are tiny, invisible images embedded within web pages or emails.
• Purpose:Web beacons help us track whether a webpage or email has been viewed or interacted with. This information is crucial for measuring the effectiveness of our content, understanding user engagement, and refining our communication strategies.
• Embedded Scripts:
• Definition:An embedded script is a piece of programming code integrated into a website to track user interactions, such as clicks and page views. This code is temporarily stored on the user’s device and functions only during the site visit.
• Purpose:The primary purpose of embedded scripts is to enhance website functionality by monitoring user engagement. This helps improve user experience and allows site owners to gather data on website performance and visitor behaviour.

Types of Cookies and Their Purposes:

Our Websites use cookies to distinguish you from other users, enhancing your browsing experience and helping us improve our services. By continuing to browse, you agree to our use of cookies as outlined in this policy. A cookie is a small file stored on your browser or computer if you consent, containing information transferred to your device's hard drive. We may use the following types of cookies:

• Types of Cookies According to Usage Periods
• Persistent Cookies:A persistent cookie remains stored in your browser and helps us recognize you on your return visits, making it easier for you to interact with our services.
• Session Cookies:A session cookie is temporary and enables smooth navigation between pages. It remembers your inputs while browsing and is deleted once you close your browser or after a short period.
• Types of Cookies by Source
• First-party Cookies:These cookies are placed directly by the website or service you are using. They can either be set by us or by a third party on our behalf to improve your experience.
• Third-party Cookies:These cookies are placed by external entities other than the website you’re visiting, often used for purposes like tracking or delivering targeted content.
• Types of Cookies Based on Their Purpose
• Strictly Necessary Cookies:
  • Function:These cookies are essential for the operation of our Websites. They enable fundamental functions such as secure logins, shopping cart operations, and payment processing.
  • Reason for Use:Without these cookies, many core services cannot be provided, such as accessing secure areas of the site or completing transactions. They are necessary for the website’s operation and your use of our Services.
• Analytical/Performance Cookies:
  • Function:These cookies allow us to monitor and analyze how visitors interact with our Websites. They track metrics like page views, user flows, and error rates.
  • Reason for Use:By understanding user behavior, we can optimize the functionality of our Websites, ensuring that visitors can easily find what they’re looking for and improving the overall user experience. For instance, these cookies help us identify popular content, troubleshoot issues, and make data-driven decisions to enhance site performance.
• Functionality Cookies:
  • Function:Functionality cookies remember your preferences and choices, such as your language, region, or username. They enable us to personalize your experience on return visits.
  • Reason for Use:These cookies improve usability by saving your settings, so you don’t have to re-enter information each time you visit. They help create a tailored experience, making your interactions with our Websites more efficient and enjoyable.
• Targeting Cookies:
  • Function:These cookies track your online activity, including the pages you visit and the links you click on. They help us deliver advertisements that are more relevant to you and measure the effectiveness of our marketing campaigns.
  • Reason for Use:Targeting cookies enable us to provide you with personalized advertising based on your interests and browsing history. They also help us understand the impact of our ads and refine our marketing strategies to better meet your needs.

Managing Your Cookie Preferences:

There are a number of ways to limit online tracking, which we have summarized below:

• Browser Settings: Most web browsers allow you to control cookies, including blocking or deleting them. This can be done through your browser’s settings, where you can choose to reject cookies or clear them after your session.
• Impact:Blocking or removing cookies may affect your ability to use certain features of our Websites, such as remembering login details or preferences.
• Mobile Settings: Your mobile device may have settings that limit the use of the advertising ID for interest-based advertising.
• Impact:Adjusting these settings can reduce the personalization of ads shown to you across apps and websites.
• Privacy Plugins/Browsers: Plugins or privacy-focused browsers like Privacy Badger, DuckDuckGo, Ghostery, or uBlock Origin can block third-party cookies and trackers.
• Impact:These tools offer enhanced privacy but may also limit the functionality of certain services or the ability to personalize content.
• Platform Opt-Outs: Major platforms like Facebook, Google, LinkedIn, and Twitter provide opt-out features for targeted advertising.
• Impact:Opting out on these platforms reduces targeted ads but does not eliminate all ads; it shifts the type of ads you receive.
• Industry Opt-Out Tools: Use tools like the Digital Advertising Alliance (DAA) or Network Advertising Initiative (NAI) to opt out of interest-based advertising across many participating companies.
• Impact:These tools provide a broad opt-out mechanism but must be set up on each device and browser you use.
• Consent Modal Preferences: In addition to the methods mentioned above, you can manage your cookie preferences directly through the consent modal available on our Website. By using this consent modal, you can choose to prevent your data from being sent to analytics services such as Google Analytics. Even if the relevant cookies remain stored in your browser, no data will be transmitted to these services unless you provide explicit consent.

Contact Information:

For any questions or concerns regarding this Cookie Policy, please contact us at [email protected].